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48 Hour Repack Contest | 2015
Placed Top 10
Partners: Nick Morrison, Mariana Moreno, & Andy Hu

 

single-serve frozen burrito technology

Push provides an innovative solution for the consumers who live a fast-paced lifestyle, especially when it comes to those who love burritos. The packaging that consumers find in their favorite supermarket is normally made out of harmful plastics, which in some cases cannot be used in a microwave. This packaging is not efficient, especially for the consumer that is always on the go and doesn’t have enough time to use a plate or eat their meal at a proper table.


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PROCESS

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DESIGN

The branding designed for Push is focused towards a younger audience due to the fast-paced nature of their lifestyles. Push has embraced this on-the-go attitude, which is reflected in the hand-drawn type and illustrations.

Push itself is very unique; its shape is a three-sided prism, which allows for easy stacking in freezer, heating evenly in the microwave, and easy to hold on making it perfect for the on-the-go commuting snacker.

BRAND ELEMENT

LOGO

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Primary Color Palette

A palette of bright colors is used to categorize the variety of flavors of Push burritos.

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60 SECOND AD

push it, push it real good!

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AWARDS

Our design team placed top ten and we were invited to the Institute of Packaging Professionals Conference to present our product.