Traditional supermarket burrito packaging is often made with non-microwaveable plastic and isn't built for real life—especially for people eating on the go, without a plate, or in between moments. Push reimagines that experience with a functional, microwave-safe design that’s mess-free, efficient, and made to match a fast-paced lifestyle.
Push is a packaging concept designed for burrito lovers on the move.
Behind the Scenes
Push is a brand built for momentum—designed for younger, on-the-go snackers who want ease without compromise. The identity leans into that energy with expressive hand-drawn type and illustration, bringing personality to convenience.
From a design perspective, the packaging isn’t just aesthetic—it’s functional: a three-sided prism for easy stacking, even heating, and one-handed snacking. A bold visual system for a product made to move.
