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AUG 2015- Jan 2010
Licensed Brands: Disney | MARVEL • DC COMICS • Dreamworks
ROLE: ILLUSTRATION, PHOTOGRAPHY, & PRINTED COLLATERAL

 

Peachtree Playthings has been in the business for over 25 years and specializes in creative play for all ages through innovative craft activities, stationery, and toys. I have worked for this company for a little over 3 years, and have worked with everything from licensed products to in-house brands.

I’ve learned to utilize the resources of a small team and how to produce quality work efficiently in a fast paced environment.

Licensed

Licensed items are one of Peachtree Playthings’ most popular categories and can be found in many stores nationwide. In this category, I have worked on party goods, Magic Towels, and craft and activity items. In licensed, I have followed the restrictions and requests from the style guides and licensors. Even with these restrictions and limited assets, I am able to recompose products creatively to make items fun and appealing to kids.

Non-Licensed

I also have the opportunity to work on non-licensed craft and activity sets. This allows me to build my own compositions for popular themes.

Seasonal

For Seasonal items, we work directly with Walmart, Target, Micheals, and Dollar Tree. We either use their provided guides and assets or create our own to produce anything from your stocking stuffers to Wack-A-Packs!

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In-House Brands

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FASHIONS YOU COLOR

Fashions You Color (FYC) allows our little customers to color their own bag and accessories. FYC styles include: Color Change, Sequins bags, Cutie Pillows, etc. One of the most popular and my personal favorite style is the Glitterazzi bag. These bags are customizable, great for packing on the go and a fashion statement.

For each unique bag shape, I conceptualized what theme fit each bag and either illustrated original artwork or created an original composition from illustrative assets. Each bag follows the same restrictions in regards to material, line weights, colors, etc.

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MARQUEE MONOGRAM

Marquee Monogram lights up any room with its beautiful LED lights. Marquee Monogram comes in a variety of styles from single letters, your favorite phrases, and even licensed characters.

Each package comes with real LED lights, glitter, sequins, and a place for your photo. You can accessorize and personalize your room by adding your own style and flair! I spec out the colors for each accompanying item as well as create the detailed mechanical file to be mass produced in our overseas office.

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WOODSHOP

Woodshop is an in-house line that caters to kids that enjoy building, engineering, and customizing their wooden piece. All items are made from 100% real wood and come with easy to assemble pieces and instructions.

Whether it’s a Mini Birdhouse, Princess Castle or an awesome Rubberband Racer, each product is created with a detailed mechanical file for the inside components and comes in eye catching packaging that can be seen from any shelf! As with all of the items I work on, I spec out the colors and textures for each accompanying item as well as create the detailed mechanical file to be mass produced in our overseas office.

located at a store near you

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