Parallel
AKA Surterra Wellness
packaging • email, MMS • social content • print
The cannabis industry is rapidly expanding and is highly competitive, especially when it comes to wellness and medical marijuana. Our patients range from all ages, backgrounds, and each one of their needs is important. Parallel's vision is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids by focusing on its mission is to build a leading, global well-being company through the best talent, our values trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.
I work alongside the design and marketing communications team to create print and digital assets that include but are not limited to: packaging, print collateral, web content, email/MMS series, and stills/animations for social campaigns. I have also art directed by leading projects, building out concepts and ideas, and distributing tasks to members of my team to complete projects efficiently.
pioneering well-being
Packaging
One of my first projects at Parallel was helping with packaging design for the Surterra Wellness refresh, Coral Reefer, and Float.
I am familiar with packaging design and layout, mechanical files and dielines, packaging and product rendering and mockups.
Email & MMS
I’ve worked on several long-format email series and promos. Each of these emails is paired with similar designed MMS and with other digital assets.
Feel free to click to expand the full email design.
SOCial
Below are some of the social content, I developed the concepts for, designed, and animated using After Effects.
The Mood
Right before COVID, I art directed and helped design some of the merch and accessories for Float for a music festival. Unfortunately, the festival was canceled due to the crazy pandemic. Here are some of my mood boards and designs I’ve created.
Print Assets
