Holiday survival guide
Winter | 2021
Brands: NEta & Surterra
ROLE: DESIGNER, ART DIRECTION
Digital Guide: Issu
PRINTSHOP: Smartpress
Make the Season Chill
And just like that, the holidays are here again. Time for planning, shopping, wrapping, cooking, decorating, gathering, celebrating, and making the most of everything. We know the holiday season can be a lot—like, a LOT a lot—but it can also be amazing.
We took our favorite things about the holidays and paired them with the best products to help you get through the ups and downs of the most wonderful time of the year.
Think of this as a survival guide, packed with everything you need to make (and keep) the season chill.
I spearheaded and designed the 2021 Holiday Survival Guide for NETA in Massachusetts and Surterra in Florida. This web guide generated 34.6K total views, 4.6K new customer engagement, $359K in sales, received rave reviews from the CEO, and was used as pitch material in investor meetings.
