Galileo Live Cannabis Concentrates was developed as a bold, product-forward brand system built to scale across packaging, merch, digital, and in-store touchpoints. I led the creative direction across branding, packaging, and photography, supported by a fully conceptualized on-location photo and video shoot that brings the products to life across retail, web, and social.

ASK.

SQUAD.

My Role: Creative Direction & Design Direction
Copy: Krista Carothers
Creative Lead & Brand Design: Sab Jones, Sara Lopez
Photographer: Sab Jones

  • LIVE TERP ENTHUSIAST

    This consumer is drawn to live concentrates for one reason: flavor. They care deeply about terpene preservation, freshness, and true-to-plant profiles. They actively explore new strains and formats, pay attention to extraction methods, and are willing to invest in products that deliver a rich, expressive experience.

    KEY MESSAGING POINT • Live, terpene-rich concentrates crafted for bold, true-to-strain flavor.

  • LIVE CURIOUS DISCOVERER

    This consumer is excited by live concentrates because they feel elevated and expressive. They’re drawn to bold visuals, product stories, and brands that make live extraction feel accessible and fun. They love sharing new finds and gravitate toward products that feel intentional and design-forward.

    KEY MESSAGING POINT • Live concentrates with personality, crafted to be seen and shared.

  • LIVE EXTRACTION PURIST

    Highly experienced and selective, this consumer seeks live concentrates that honor the plant. They value clean extraction, terpene integrity, and consistency across batches. They don’t need hype, just proof of quality and a brand that respects their knowledge.

    KEY MESSAGING POINT • Clean, precision-crafted live concentrates for those who know.

PERSONAS.

BRANDING

PRODUCT & PACKAGING

VAPES & LIVE CONCENTRATES

Galileo Adaptogenic Sparkling Water | A conceptual extension of the Galileo brand into the beverage space, translating its clean, product-forward identity into an adaptogenic sparkling water designed to scale beyond concentrates.

Actual packaging for vape carts.

Concept only. Not in market.

Galileo is part of Parallel, a medical cannabis holding company with multi-state operations and retail brands. All lifestyle imagery was produced internally for Parallel and is shown here for portfolio use only.