Flower Power was a bold, playful identity created to bring energy and personality to our flower program. I developed a vibrant, retro-inspired visual system—color, type, and expressive graphics—that rolled out across digital and retail touchpoints. These designs were live for a period of time and helped introduce a fresh, eye-catching look to the category.
Surterra/NETA are part of Parallel, a medical cannabis holding company with multi-state operations and retail brands. This creative was live for a limited time and is displayed here strictly for portfolio purposes.