Float Merch is a visual identity and merch-design concept built to reflect the brand’s relaxed, elevated vibe — where laid-back meets design-forward. I crafted a full creative direction from moodboards to merchandise visuals, building a system of graphics, color, and imagery that captures the spirit of Float. The concept spans everything from lifestyle shots to merch mockups, giving the brand a cohesive and expressive identity that feels intentional and distinctive.
CONCEPTS
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CONCEPTS ♺
All designs and imagery on this page were created as concept work and are shown here for portfolio purposes only. These items are not currently produced or for sale.