MAKE THE SEASON CHILL

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MAKE THE SEASON CHILL

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MAKE THE SEASON CHILL ⛄︎ MAKE THE SEASON CHILL ❄︎

And just like that…the holidays are back. Cue the planning, shopping, wrapping, cooking, decorating, gathering, celebrating—and trying to stay sane through all of it. The season can be a lot (like, a LOT a lot), but it can also be pretty amazing.

So we took the best parts of the holidays and paired them with the right products to help people ride out the ups, downs, and everything in between. Think of it as a holiday survival guide packed with everything you need to keep the season merry and chill.

PROJECT OVERVIEW.

I spearheaded and designed the 2021 Holiday Survival Guide for NETA (MA) and Surterra (FL), leading strategy, creative, and execution. The guide generated 34.6K views, 4.6K new customer engagements, and $359K in sales. It received rave reviews from our CEO and was later used as pitch material in investor meetings.

RESULTS.

SQUAD.

My Role: Art Direction /// Layout Designer
Copy: Krista Carothers AgencyPartner /// Photography: OUST

Surterra, Goodblend, and NETA are brands under Parallel, a multi-state medical cannabis holding company. All lifestyle imagery featured was produced internally in partnership with OUST Agency and is displayed here for portfolio purposes only. Images are not licensed for external commercial use.